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Alpacap Limited Privacy Policy

Introduction

Our Contact Details

  • Name: Alpacap Limited
  • Address: 9th Floor, 107 Cheapside, London, United Kingdom, EC2V 6DN
  • Email: support@alpacap.co.uk
  • Date of Last Update: December 1, 2024

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The Type of Personal Information We Collect

We collect and process the following personal information from you:

  • Account Information: Banking account owner name, balances, and transactional data, including amounts, funds directions, references, and details of counterparties.

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How We Get Your Personal Information and Why We Collect It

How we collect your information

We collect your information when you authorize us to access your banking account data via
Open Banking.
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Alpacap is an agent of Plaid Financial Ltd., an authorised payment institution regulated by the Financial Conduct Authority under the Payment Services Regulations 2017 (Firm Reference Number: 804718). Plaid provides you with regulated account information services through Alpacap as its agent.

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Why we collect your information

We use your information for the following purposes:

  1. Financial Performance Reports: To provide you with detailed insights into your financial performance, including projections.
  2. Rankings and Benchmarks: To calculate your standing relative to other franchisees within your franchise system and provide you with benchmarking insights.

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Sharing of Information

We share personal information only when necessary to provide our services, comply with legal obligations, or with your consent. Specifically, we may disclose personal information in
the following ways:

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With Your Franchisor

We share the following insights derived from your financial data with your franchisor to support the effective management and performance of the franchise system:

  • Reports on your financial performance, including revenue, costs, profitability, and
    projections.
  • Rankings and benchmarks calculated based on your financial data, providing
    comparisons against other franchisees within your network.

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This sharing is conducted to fulfill our contractual obligations and legitimate interests in fostering system-wide performance and benchmarking.
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With Service Providers

We may share your personal information with third-party service providers who assist us in delivering our services, such as:

  • IT and Cloud Services: Providers that securely host and maintain our data
    infrastructure.
  • Analytics and Reporting Tools: Services that support financial data analysis and
    benchmarking.

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These service providers process your data only as directed by us and in compliance with our instructions, applicable data protection laws, and confidentiality agreements.
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During Business Transactions

If Alpacap Limited undergoes a business transition, such as a merger, acquisition, or sale ofa ssets, your personal information may be transferred as part of that transaction. We will
notify you of any such transfer and any changes to the processing of your personal data.

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To Comply with Legal Obligations

We may disclose your personal information to third parties, such as legal advisors or regulatory authorities, when required to:

  • Comply with applicable laws, regulations, or legal processes.
  • Protect our rights, property, or safety, or that of our users or others.
  • Enforce our agreements and policies or defend against legal claims.

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With Your Consent or Direction

We may share your personal information with third parties or publicly with your explicit consent or direction. For example, if you provide a testimonial, we may publish it on our website or other platforms with your approval.

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Lawful Bases for Processing

Under the UK GDPR, the lawful bases we rely on for processing your personal information are:

  • Contractual Obligation: Processing your data is necessary to provide the services you have requested under our agreement.
  • Legitimate Interest: Sharing benchmarking data with the franchisor supports the performance and improvement of the franchise system as a whole.

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How We Store Your Personal Information

Your information will be securely stored in cloud-based servers located within the UK or the EU.

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy or as required by law. When no longer required, we will securely delete or anonymize your data.

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Data Retention and Deletion

We retain personal data only as long as necessary to provide the services to you and fulfill the transactions you have requested.

Upon termination of your relationship with Alpacap,
your personal data will be deleted from our systems within six months, unless a longer
retention period is required for audit, regulatory, or compliance purposes.

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Your Data Protection Rights

As a franchisee, you have the following rights under data protection law:

  • Your right of access: You can request copies of your personal information.
  • Your right to rectification: You can ask us to correct any inaccurate or incomplete data.
  • Your right to erasure: You can request the deletion of your personal data in certain circumstances.
  • Your right to restrict processing: You can ask us to limit the use of your data in specific situations.
  • Your right to object to processing: You can object to how we use your personal data, especially if we are relying on our legitimate interests. You have the specific right to object to direct marketing; this right will be explicitly highlighted to ensure it is clearly distinguishable from other information.
  • Your right to data portability: You can request that we transfer your personal data to another organization or directly to you in certain situations.
  • Your right to withdraw consent: At any time, you can withdraw consent where you have previously given it for processing your personal data.
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You do not need to pay any fees for exercising these rights. We will respond to your request within one month.
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To exercise your rights, please contact us at:

Email: support@alpacap.co.uk

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How to Complain

If you have any concerns about how we use your personal information, you can contact the
Alpacap’s Data Protection Officer at:

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If you are not satisfied with our response, you can file a complaint with the Information Commissioner’s Office (ICO):
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  • Address:
    Information Commissioner’s Office
    Wycliffe House
    Water Lane
    Wilmslow
    Cheshire
    SK9 5AF

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